The 1107 main team sold over 100 units from the end of march to the end of April by educating buyers across the GTA on the niche asset class that is student housing.

The sales campaign took a unique approach to selling a project in Hamilton by hosting investment seminars in Richmond Hill, Markham, Mississauga and Brampton.

With a number of active projects in the city of Hamilton for sale, the RDS team placed an emphasis on education and differentiating the location of 1107 Main and the competing projects downtown.

The sales campaign resulted in 1107 main becoming one of the few projects to hit construction financing in a challenging real estate market, while achieving a PPSF of 1150 and collecting 20% deposits in the process.