Thanks to the bold marketing strategy, positioning, and sophisticated design, Park Road was the top-selling site in the City of Toronto in Q3 2023. Of the ten GTA projects launched in Q3 2023, Park Road was the second top-selling condominium. This resulted in over 60% of the units sold in the first 4 weeks after launch, which is a great success in today’s challenging pre-construction market.

Park Road exemplifies a commitment to excellence and innovation in marketing and branding. The comprehensive and immersive approach to the Park Road campaign combines classic and contemporary elements, creating a unique narrative that resonates deeply with our audience.

The unique flared serifs of the wordmark echo the building’s flatiron design. At the same time, the use of fluted paper in printed materials creates a tactile connection to the architectural façade, ensuring every touchpoint feels cohesive and refined. The narrative highlights the premium amenities and prestigious location, making Park Road a symbol of sophistication and forward-thinking design.

Central to the campaign was a meticulously crafted project video by a celebrity director that brought the Park Road experience to life. This video seamlessly blended high-quality visuals with an engaging storyline, showcasing the residence’s architectural brilliance and the vibrant lifestyle it offers. Through dynamic cinematography and thoughtful narrative, we illustrated the essence of urban living in Yorkville, emotionally connecting potential residents to the project.

The chartreuse green was a strategic decision that goes beyond eye-catching appeal. It symbolizes the vibrancy of Park Road’s connecting parkette amenity, enhancing the visual appeal and reinforcing the connection between the residence and its natural surroundings.

Campaign Metrics: Park Road Website Captured: 1,180 Qualified Leads Park Road website Page Visits: 60,000 Users Park Road Campaign Reach on Meta Platforms: 2,876,738 Unique Users Park Road Campaign Impressions on Meta Platforms: 11,878,602