The purpose of the marketing campaign for Clockwork 3 was twofold: to breathe new life into the Clockwork brand, and aligning it with the contemporary preferences of the target demographic.

Our messaging for this campaign was that Clockwork 3 is a place designed for one’s pace and to position the reader as the hero of the messaging. Our tone was both informative and aspirational, where those living at Clockwork are “On Oakville Standard Time.”

Using the new brand’s distinct colour palette and brand-owned design elements, we created a series of visually appealing digital, social, and out-of-home ads. The amazing team at APT spent two days in Oakville, capturing photo and video content that we could use to create our own story of the community. Having all of this content at our disposal made it a lot easier to make each piece feel connected, whether it was digital, our brochure, or even out of home.

We also devised a typography treatment featuring variable typing. This subtle adjustment was unique to our campaign and played into our narrative and the element of “time” offering a versatile element to connect various components across different applications.

The campaign features digital, social and out-of-home media, capturing the eyes of our viewers wherever they go. On our social platforms, we used dynamic ads that featured different messaging and imagery, pushing the ones that performed best. Overall, the campaign reached 2.1 million impressions, over 1,700 leads and over 42,000 email opens.