Since it was first teased in the summer of 2023, the 8 Temple brand has associated itself with build quality, understated luxury, and thoughtful, refined design. These pillars of the 8 Temple brand build on Curated’s reputation as a design-focused development firm whose product stands the test of time and delivers lasting value to end-users and investors alike. The 8 Temple logo visually consists of a custom-made wordmark with varying line weights within each letter to represent the dynamism and diversity of the building and its surroundings. Print and digital collateral have been designed based on a custom-made grid that refers to the architectural design of the building’s masonry podium. The brand’s digital advertising campaign has heavily leveraged high-quality animations and renderings, all designed in line with the refined brand aesthetic. The project was launched in the fall of 2023 amid a challenging market. A storefront in

central Liberty Village was selected for the sales gallery to maximize brand exposure. A full- scale model suite was constructed where lighting levels, furniture, signage, and

accessories were carefully considered to create a physical manifestation of the brand. Custom, back-lit branded signage was installed facing East Liberty Street to maximize visibility and draw curious passersby into the space. As a result of these investments in a high-quality physical space, the 8 Temple sales team has achieved sales success in a slow market and lasting relevance in the pre-construction industry at large.