As the largest homebuilder in Canada and the largest privately owned homebuilder in North America, the Mattamy team has clearly given considerable thought to our company and community brands. Our recent adoption of the 'Mattamy-First Approach' has been a game-changer. We aspire for Mattamy to be the most recognized brand in homebuilding across all built forms in all of Canada. This approach, built on consistent messaging, highlighting Mattamy’s unique value proposition, and fostering trust through authenticity, has significantly enhanced our brand presence. Our refreshed ads across Canada feature the headline “A world your own”, inviting viewers to envision their own story in a Mattamy home that complements their individual lifestyle. When people think of Mattamy, we want them to envision their perfect home, future-built for life, in a thriving neighbourhood. We aim to tap into the emotional drivers of our viewers, allowing them to open, experience, and create a world of their own. We have recently begun rolling out assets using the Mattamy-First Approach, from digital advertising to community information and marketing assets. They feature brighter, more captivating brand colours, authentic photos and testimonials of Mattamy homeowners, as well as a unique headline font. Our community branding and marketing assets are also adopting the new brand platform, ensuring consistency across all communities, across all built forms. Among its many benefits, the Mattamy-First approach enables increased brand awareness, creates cost savings, optimizes internal resources across all Mattamy divisions and benefits joint-venture partnerships.