The renderings for Clockwork 3, prepared by ADHOC, were visually appealing to our audience. They highlighted inviting amenity spaces, design innovation, and the nearby greenspace. The renderings are in keeping with the building's brand identity by focusing on the space available to residents and the unique exterior design. They were art- directed to play with the duality of night and day to capture the audience’s attention so they could imagine themselves living here. By setting the exterior renders in the early evening, they feel sleek and timeless, two characteristics that match the feeling of the brand. These renderings do a terrific job showcasing the exterior of the building and highlighting the LUMON retractable glass balcony system, showing innovative ways the suites at Clockwork are to be enjoyed. On the other hand, our suite renderings invite the light into its spaces. The accent colours chosen – red in the entertainment lounge and the furnishing accessories–align with the brand’s colour palette, connecting and complimenting marketing assets quite well. Finally, the kitchen renderings showcase the quality of a Mattamy product and upgrades available in the Design Studio. Providing well-thought-out visual elements like these renderings were instrumental in pushing the brand further with our audience and helps them visualize living in this community. Response from our target audience was well received, as we grew our overall Clockwork registrant list to over 7,000 members and achieved 70% sales in 4 weeks.