The renderings for BLVD.Q, brought to life by the team at Norm Li, were visually appealing to our target audience, highlighting inviting amenity spaces and proximity to the city and greenspace. They are in keeping with its brand identity by focusing on the space available to residents as well the unique exterior design of the building. They were art-directed to play with the duality of night and day to capture the audience’s attention so they could imagine themselves living here. Our renderings showcased a variety of spaces that make this midrise community the ideal place to call home. Our amenity spaces highlight the sophisticated atmosphere residents have access to, shown through the colour palette, quality finishes and modern furnishings that are in keeping with the community’s brand identity. Our interior renderings showcased the elevated suite finishes selected by Mason Studio that provides an intimate feel for what home feels like at BLVD Q. We also wanted to capture our audience's attention by leveraging the views at BLVD Q in our exterior renders, including the Toronto skyline and the sunsets over Lake Ontario. Paired with bold brand elements and a competitive sales strategy, the renderings helped build a strong presence in a downward market. The renderings and adjoining animations were heavily used throughout our social marketing campaigns. Response from our target audience was well received, as we grew our registrant list to over 1,700 members and over 1 million impressions on our social ads.