Casper Awards Submission – Best Video Project: Reside on Richmond Client: Originate Developments Agency: Community Our video for Reside on Richmond is a standout for its innovative concept and flawless execution. Featuring Toronto Raptors star Scottie Barnes, the video encapsulates the essence of luxury living in downtown Toronto. Scottie, a resident of Reside, authentically promotes the condominium by highlighting its prime location on Richmond Street West, offering both tranquility and proximity to vibrant Queen and King Streets. The strategy leveraged Scottie's celebrity status to attract attention and build credibility for Reside. In a concise, engaging video, Scottie explains why he chose Reside, emphasizing its proximity to top-notch restaurants, clubs, and shops. His genuine endorsement, along with a humorous closing remark, resonates with viewers, reinforcing the project's tagline: "I Reside on Richmond." The video made an immediate impact, garnering over 70,000 views, 3,250 likes, 529 shares, and 100% positive comments within 24 hours of launch. To date, it has amassed 160,160 views, with social media followers growing from 520 to over 2,500, showcasing the video's ability to attract and retain interest. Scottie's endorsement was pivotal, complemented by live-action city scenes and motion graphics that underscored the benefits of living at Reside. In summary, our video's authentic storytelling, strategic celebrity endorsement, and high-quality production effectively conveyed the allure of Reside