Casper Awards Submission – Best Video Project: Centricity Client: Graywood Developments Agency: Community

The Centricity video deserves recognition for its innovative concept, strategic execution, and cohesive branding. This 20-second teaser captures the essence of urban living at Centricity – Condos in the Core, starting with a cyclist's journey through Toronto’s downtown, showcasing landmarks like Yonge-Dundas Square, St. Lawrence Market, and the CN Tower. It emphasizes Centricity's connectivity and bike-friendly location, appealing to those who crave fast-paced, urban living. Strategically, the video aligns with Centricity's brand narrative, using kinetic movement and vibrant visuals. The consistent use of the logo and color palette across all marketing materials, including this video, maintained a cohesive brand identity. Highlighting Centricity's proximity to transit, Toronto Metropolitan University, and entertainment hubs reinforced the message that living at Centricity means being at the center of it all.

The video’s performance against business objectives was outstanding: • Over 500 non-agent registrants and well over 4000 including agents. • Extensively shared by broker partners and played at the VIP Launch Event attended by 150 people. • Used as a visual promotional tool on screens at the Presentation Centre.

Production elements like original footage, motion graphics, animations, and live-action sequences enhanced the video's dynamic feel. Set to a fast-paced score, it provided an exhilarating tour of downtown Toronto, conveying the excitement of living at Centricity. The use of animations and graphics in transitions and logo treatments reinforced the brand’s modern appeal.

Overall, the Centricity video captured attention and delivered significant impact, making it a deserving candidate for the best video award.