Best Video / Video team of the Year Nominee

Arbour West

CAIVAN, The Brand Factory

Walkable, green, and connected, Arbor West is a new neighbourhood enclave at Mississauga Rd. and Bovaird Dr. This highly anticipated master-planned community by Caivan offers award-winning singles and towns in the heart of vibrant Brampton. With a large selection of highly ranked local schools in the area, Arbor West is an ideal place to raise a family. Here you’ll find everything kids need to grow and thrive. The community is nestled between swathes of premier natural green space and expansive parkland, and residents can explore the tranquil woodlots and trails year-round. Our video concept offers a depiction of life in Arbor West, commencing with lifestyle footage featuring families and children enjoying the surrounding area. We used Caivan’s brand illustration of kids playing in the park to highlight this appealing feature, and then brought the site overview map to life through animation. With the community in context, the second half of the video gets into more detail about the homes, showing renderings of these award-winning singles and towns. The surroundings are then explored, seamlessly transitioning to a live shot of a serene forest trail nearby. To emphasize the attractions, we showcase live action shots of Brampton parks, recreational activities, and public transit. The entire video exudes a tranquil, unhurried ambiance, characterized by slow-motion stock footage that seamlessly blends with the area shots. Informative supers complement the visuals, enhancing our storytelling. The music bed features a modern, relaxing track, further enhancing the serene atmosphere.