Best Video / Video team of the Year Nominee
Allure
EMBLEM, The Brand Factory
Allure is the epitome of luxury living, boasting exquisite design, a prime location, and curated amenities including a chauffeured Rolls Royce. Our teaser video captures the essence of this extraordinary condominium, combining mystery and intrigue with stunning visuals. Opening in the Milky Way Galaxy, the video travels faster than the speed of light back to Earth via rapidly zooming-in satellite photos that culminate in the skyline of Toronto. This is where Allure will add glamour and make its mark, from its location on King St. East. Fork lightning cracks across the sky and up and down the CN Tower.
The building materializes before our eyes in giant unassembled blocks, showcasing its distinctive design. The industrial aesthetic and dramatic soundtrack create a unique and captivating experience, setting Allure apart from other downtown Toronto condominiums. This cutting-edge video successfully incited excitement and interest among buyers and real estate agents, driving registrations and sales. The dark and mysterious theme carries through all our marketing collateral, reinforcing the allure of Allure. By positioning the building as a standout in the universe, we communicated its memorability and distinctiveness.
The video's success, along with broker seminars and brochure distribution, led to immediate sales achievements. Allure truly captivates with its captivating narrative and awe-inspiring visuals, leaving a lasting impression on all who encounter it.