Best Video / Video team of the Year Nominee

6080 Yonge

TRIDEL, ARKFIELD

A visually breathtaking mid-rise condominium community, 6080 Yonge is the triumphant manifestation of the ultimate Yonge Street lifestyle. This luxurious new residence by Tridel and Arkfield speaks to an audience looking for something truly different. It speaks to them in the universal language of design. Located at Yonge and Finch in North York, 6080 Yonge reflects the diversity of the neighbourhood, appealing to people from a multitude of cultures, ethnicities and languages. It is this diverse audience our captivating video seeks to connect with, showing characters who are relatable – from Asian, Persian, and South Asian backgrounds. We shot engaging video footage of three characters going about a typical weekend day in the 6080 Yonge neighbourhood. They are young, upbeat, and active, taking full advantage of everything the area has to offer. From morning ‘til evening, our characters stroll around visiting shops, cafes, restaurants, and night spots, meeting up for conversation and connection. They take the subway from the conveniently located Finch station, and they relax in the park. The video makes it obvious that they are finding everything they need around 6080 Yonge. To keep the exquisite architecture of this building in the minds of our viewers as well, the video features lingering shots of exterior renderings. This emphasizes how 6080 Yonge is our characters’ home, an extraordinary place that immerses them in the language of design – surrounded by an array of lifestyle amenities.