The goal of the event was to celebrate Mattamy’s accomplishments of 2023 with the broker community and launch Phase 3 of the Mile & Creek Community. The collaborative effort between Milborne Group, Mattamy Homes and KG&A was a winning combination. The event was held at Patria in Toronto’s Core, where food & drinks were also served. The space was outfitted with various small but thoughtful details that helped tie in the Mattamy brand, including specialty drinks sugar-coated with the Mattamy logo, live flowers surrounding a Mattamy blue banner, and a Mattamy blue runway with a 360 photo booth to greet brokers. Over 120 brokers were in attendance to listen to both Mattamy and Milborne representatives. The energy within their presentations was felt throughout the space and generated more hype for the community. The event also featured an award ceremony celebrating the accomplishments of top-performing brokers, which helped motivate those in the room to push harder into the year ahead and strengthen their relationship with Mattamy. Thanks in part to the well-received launch event and the continuous support of the sales team at Milborne, Mile & Creek 3 is nearly 60% sold and has broken ground in mid-July.