An innovative marketing strategy implemented for 8 Temple was the $3k/month deposit program. The primary goal of this strategy was to make home ownership more accessible and attainable, particularly for first-time buyers and other purchasers for whom traditional deposit structures made preconstruction purchases cash-flow prohibitive. The program effectively significantly reduces the financial barrier posed by large incremental deposit payments by spreading the deposit cost over an extended period in more affordable installments of $3,000 per month.

Norm Li and his team developed targeted social media content and ads to illustrate how a single person or a couple could reallocate three thousand dollars of their monthly disposable income towards purchasing a new condo. This approach showcased a practical pathway to entering the Toronto real estate market. The campaign received a positive response, generating increased traffic, heightened interest, and, ultimately, more sales at the 8 Temple. With home ownership becoming increasingly less attainable for a large share of those residing in the GTA, 8 Temple’s $3,000/month deposit program aims to eliminate barriers to entry and turn dreams of homeownership into reality for prospective buyers.